Principal Tower

in London

Where is the new building situated?

Principal Tower boasts a wonderful location, overlooking the City and Shoreditch. The soaring tower makes a great addition to central London’s skyline alongside some stunning landmarks such as "the Gherkin", "the Cheesegrater", and the "Walkie-Talkie". Residents of Principal Tower are spoilt with amazing dining options, including trendy bars, high-end restaurants, and stylish cafés. For a shopping therapy session, you can pop into Spitalfields Market, which is located only a 5-minute walk away.

There are plenty of small charming green spaces surrounding the new residential complex if you are tired of the buzzing streets of central London. A short walk will bring you to Weavers Fields, a large green area, which provides a perfect place for a morning jog or a tranquil walk amidst some greenery. Another lovely park nearby is Finsbury Circus Gardens, peppered with mature trees, including a fine Japanese Pagoda tree.

Within walking distance of Principal Tower are 5 major transport hubs, including Underground, Overground, and National Rail lines. Liverpool Street Station brings 5 major airports within a 50-minute trip, ensuring that you will not be late for your flight no matter what airport you decide to choose.

What surrounds Principal Tower?

• Nurseries/Education: The Lyceum Preparatory School (6 min), Virginia Primary School (10 min), Central Foundation Boys’ School (12 min), St Matthias School (12 min), Broadgate Nursery (4 min), Bright Horizons Spitalfields Day Nursery and Preschool (5 min)
• Shopping: Spitalfields Market (5 min), UNIQLO Spitalfields (8 min), Leyland SDM Shoreditch | Decorating & DIY (5 min), Tesco Metro (7 min), Urban Outfitters (5 min), The Truman Brewery Markets (8 min)
• Medical Facilities: St Leonard's Hospital (20 min), Cayton Street Clinic, Moorfields Eye Hospital (17 min), Bath Street Health Centre (17 min), Mildmay Mission Hospital (14 min), Barts Health (21 min), City Road Medical Centre (18 min)
• Café/Restaurants: The Crown and Shuttle (1 min), Little Farm - Shoreditch (2 min), Camino Shoreditch (3 min), Queen of Hoxton (3 min), Hawksmoor Spitalfields Restaurant and Bar (4 min), Bull in a China Shop - Bar & Restaurant (5 min)
• Entertainment: Junkyard Golf Club Worship Street (4 min), Rooftop Film Club (3 min), Everyman Broadgate (8 min), Village Underground (4 min), Tea Building Studio (5 min), Courtyard Theatre (12 min)
• Others: Christ Church Spitalfields (7 min), The Truman Brewery (8 min), 30 St Mary Axe (The Gherkin) (13 min), Brick Lane Mosque (9 min)

What are the architectural features of Principal Tower?

Earning its rightful place in the City’s iconic skyline, Principal Tower creates an architectural landmark with its impeccable style. The 50-storey skyscraper is visually divided into three parts with the central piece rising higher than the rest. The colour palette includes neutral tones such as beige, brown, and off-white. The rounded corners of the building are embellished with glass balconies. To ensure that all homes are well-lit, the exterior is peppered with enormous floor-to-ceiling windows.

What is inside?

Residents of Principal Tower are welcomed to enjoy a beautifully landscaped piazza. Inside, there is a majestic overheight lobby, where a 24-hour concierge is happy to be of any assistance. In addition, homeowners can unwind in a private lounge or relax in a wonderful spa. There is also a residents’ screening room if you would like to catch up with the latest films or watch some classics. For those who pursue an active lifestyle, the new residential tower offers a state-of-the-art gym as well as a lap pool. As for vehicles, there are underground bicycle storage facilities and some parking spaces available.

What are the available forms of transport?

• Bus stop: 8, 26, 35, 47, 78, 135, 149, 205, 388, N8 N26, N205, N242 (1 min)
• Metro Line: Shoreditch High Street (6 min), Liverpool Street (7 min), Moorgate (14 min)
• Road Access: Great Eastern Street
• Airport: London Stansted Airport (50 min), London City Airport (26 min)
• Car Rental: SOLIS CARS - PCO CAR HIRE RENTAL & RENT TO BUY (6 min), Virtuo Car Hire (8 min), Lurento - Luxury & Sports Car Rental (9 min)
• Bicycle Rental: Santander Cycles (2 min), Passenger Bikes (6 min)

What are the available layouts?

Principal Tower offers an exclusive selection of one-, two-, and three-bedroom apartments and penthouses, designed with incredible finesse and style. All interiors are divided into three collections: Penthouse, Upper House, and City House. Each kitchen at Principal Tower boasts oak herringbone flooring, white composite stone worktops, and a selection of top-notch Miele and Siemens appliances, giving off a luxury contemporary vibe. The epitome of chic and elegance, all bathrooms are equipped with Dornbracht mixers, taps, and showers. In addition, the apartments benefit from wonderful high-quality materials, including porcelain, marble, and natural stone.

Who is the developer of Principal Tower?

Principal Tower is a joint project of Brookfield, Concord Pacific, and W1 Developments, three world-class companies, known for creating outstanding commercial and residential properties around the globe. Based in New York, Brookfield Properties is a global real estate services company founded in 1923 that develops and manages premier properties with a focus on incorporating cutting-edge technologies. Meanwhile, established in 1987, Concord Pacific is Canada’s largest residential and commercial developer that has recently expanded to the United Kingdom. The third partner, W1 Developments is an internationally recognised London-based property development company, focused on delivering high-quality accommodation in central London.

For more details on Principal Tower, please visit the official website of the developers.